Our Execution Methodology
01
Survey Execution
Deploying the four critical PSM pricing queries to a highly vetted target audience.
02
Data Plotting
Graphing the Too Cheap, Cheap, Expensive, and Too Expensive cumulative data curves.
03
Intersection Analysis
Identifying the Point of Marginal Cheapness (PMC) and Point of Marginal Expensiveness (PME).
04
Pricing Strategy
Delivering the Optimal Price Point (OPP) that maximizes volume or profitability.
The Engine Behind Your Growth
- Prevent leaving money on the table
- Avoid pricing yourself out of your core market
- Understand the psychological pricing thresholds of your buyers
- Defend pricing decisions to stakeholders with data
Ready to initiate a Price Sensitivity Meter project?
Talk to our Research Architects to define the scope and timeline.
Scope a Project