Process of collecting and analyzing information about consumers, markets, and competitors.

Company or organization that commissions the research study.

Person who participates in a survey or research study.

Structured set of questions used to collect responses.

Group of respondents selected to represent a larger population.

Process of checking whether a respondent fits the study criteria.

Stage where data is collected from respondents.

Computer Assisted Personal Interview – face to face survey using a device.

Computer Assisted Telephone Interview – survey conducted over phone.

Computer Assisted Web Interview – online survey through links/forms.

Focus Group Discussion – moderated discussion with a small group.

In Depth Interview – detailed one to one interview.

Target number of interviews required for a specific respondent group.

Length of Interview – estimated time required to complete the survey.

Percentage of people who qualify for the study.

Process of verifying responses for accuracy and authenticity.

Respondent answers recorded exactly in their own words.

Follow up verification to confirm the interview actually took place.

Organizing survey responses into tables for analysis.

Meaningful understanding derived from research data.